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Tag Archives: 2021


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Laundryheap 2021 roundup

It’s been another successful year at Laundryheap. Despite the set backs that the continuing pandemic has thrown our way, the hard work and dedication of the Laundryheap team has allowed us to push through and continue delivering our high-quality laundry and dry cleaning service to you, our dedicated customers. These are just a few of Laundryheap’s 2021 highlights. 

  • Rebrand
  • E-Bikes
  • Sustainability
  • Hotel laundry 
  • Continued pay it forward scheme
  • Keeping our customers safe 
  • Looking forward to 2022

Rebrand 

The biggest change that Laundryheap has seen this year has been our rebrand. The old Laundryheap brand prioritised functionality which, although important, didn’t allow us to create the personal relationship with our customers that we wanted. Enter the brand new Laundryheap. A sleeker logo, vivid colour palette, bold typography, and empathetic imagery has allowed us to better convey to our customers who we are, what values we have, and why we should be your first choice for all of your laundry and dry cleaning needs.  

E-Bikes 

In October 2020 we launched an E-bike trial in London, with bikes designed by EAV Cargo. This was in a bid to help lower our carbon footprint and help us work towards making Laundryheap an environmentally conscious business. After the success of the trial period, in 2021 we ordered a further 200 E-Bikes and, as of December 2021, have been trialling their use in Dubai. Our CEO, Deyan Dimitrov, commented, “Our EAV’s can move around the city almost twice as fast as vans, and the fact that they make almost no environmental impact whatsoever gives us a much more carbon-neutral status as a business.” 

Sustainability 

Our E-Bike program is just one of the steps that we have taken to help make Laundryheap a more environmentally sustainable business. Sustainability standards define the way that we operate, and we take the challenge of climate change extremely seriously. With that in mind, in 2021 we implemented several ways to help make Laundryheap a more environmentally conscious business. Firstly, we always wash at 30 degrees Celsius, unless a hot wash service is specified, to help lower our energy usage. Secondly, we only use environmentally friendly detergents that are made from natural alternatives to the synthetic chemical compounds that most mainstream detergents contain. Finally, we switched the plastic bags that we delivered our customers fresh laundry in to cotton, which has encouraged our customers to reuse the same bag an average of 5 times.  

Photo by ready made from Pexels

Hotel laundry

In 2021 we began our hotel laundry service. Partnering with hotels, internationally, to provide their guests with a fast, on-demand, laundry and dry cleaning service. Currently we are partnered with over 3,000 hotels, including Premier Inn, Holiday Inn, and Best Western, with plans to partner with even more in 2022. 

Photo by Andrea Piacquadio from Pexels

 Continued pay it forward scheme 

In March 2020, when the world went in to its first COVID 19 lockdown, we began the pay it forward scheme. Each time a Laundryheap gift card was purchased we would add an additional amount to the total on the gift card. Throughout 2021 we continued this scheme, ensuring that our customers were able to use the services they needed. 

Photo by Sarah Chai from Pexels

Keeping our customers safe

When the COVID 19 pandemic began in 2020 our top priority was the safety of our customers and staff. This remains our number 1 priority. In order to keep our customers and staff safe we are still picking-up and delivering all of our orders contactless to prevent the spread of COVID 19. Additionally, we have continued to offer a hot wash service that has a higher success of killing bacteria. 

Looking forward to 2022

As 2021 draws to a close we are immensely proud of the hard work and dedication of every Laundryheap employee, and the continued support of our customers. As we look towards the new year we hope to continue our expansion, providing our high-quality dry cleaning and laundry service to more customers across the world. We will also continue to work towards becoming as environmentally friendly as possible, consistently improving how we work, with the environment in mind. Above all, we will continue to provide our customers with a fast, reliable, quality laundry and dry cleaning service. Happy New Year! 

To book your Laundryheap order head to the Laundryheap website or download the free Laundryheap app.


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New Year’s traditions around the world

Photo by JESHOOTS.com from Pexels

It’s almost time to say goodbye to 2020, and wave hello to 2021. This is how they bring in the new year in the countries we operate in around the world. 

  • UK
  • USA
  • Ireland
  • Denmark 
  • Netherlands
  • UAE 
  • Qatar
  • Kuwait
  • Bahrain
  • Singapore

UK

In the UK, New Year’s Eve is celebrated with friends and family. Often, people will host parties in their homes, go to pubs, or gather for large firework displays that begin as soon as the clock strikes midnight. 

New Year’s Day is considered a day to relax and spend time with family. There is an old British superstition that the first guest to enter a person’s home on New Year’s Day will bring all the luck of the New Year with them. This tradition is called ‘first footing’. 

USA

Every year around 2 million people gather in Time Square, New York City, to witness the ‘ball drop’. The ‘ball drop’ began in 1907, and sees a large ball slowly lowered down a pole until it reaches the bottom as the clock strikes 12. Nowadays, the ball is covered in Waterford crystals, and the ‘ball drop’ is an event that includes musicians and entertainment. For those who can’t make it to New York, the ‘ball drop’ is broadcasted nationally and internationally to one billion people a year. 

Ireland 

Similarly to in the UK, New Year’s Eve in Ireland is often spent with family and friends either at parties, in the pub, or enjoying time together. 

In Ireland, New Year’s Day begins with cleaning the house. It is a centuries-old custom in Ireland to start the new year with a completely clean slate, meaning a spotless house. It is also a tradition to take note of which way the wind is blowing. If the wind is blowing in from the west, then the whole country is in for a good year, however, if it’s blowing in from the east, bad times are ahead. 

Photo by cottonbro from Pexels

Denmark 

In Denmark, they take ‘leaping into the new year’ to a whole new level. At the stroke of midnight, Danes leap from chairs to enter the new year in high spirits and with good luck. As well as jumping from chairs, Danes also smash plates against their friend’s front doors. This, like chair jumping, is supposed to bring good luck. The more plates you have smashed at your front door the more friends you have. Just be careful when stepping outside.

 Netherlands

On New Year’s Eve, the Dutch celebrate with friends and family, drinking bokbier and glüwein, and setting off fireworks at midnight. 

The next day, 30,000 people brave the freezing cold Dutch sea to enjoy a New Year’s dive. This has been an annual tradition for roughly 50 years, with many participants taking on the challenge to raise money for charity. The biggest of these dives happens outside Den Haag, underneath Scheveningen pier. 

UAE

New Year’s Eve in the United Arab Emirates is grand and luxurious. Many people go out for festive dinners, where entertainers dazzle diners whilst they eat. Alternatively, big parties are held at the best clubs in the UAE, where special guest DJ’s perform. At midnight, a myriad of fireworks, known to be the world’s most expensive fireworks, light the sky to welcome in the New Year. 

Qatar

In Qatar, they don’t view New Year’s Eve or New Year’s Day as public holidays, so they don’t usually celebrate them. This being said, because of the tourism in Qatar, there are parties thrown at resorts and firework displays put on at midnight. 

Kuwait

New Years’ is a big time of the year for tourism in Kuwait. There are usually big parties held for tourists and locals alike, with firework displays going off at midnight to welcome in the new year. 

Bahrain 

Bahrain Bay is the best location in Bahrain to be on New Year’s Eve. Throughout the evening there is a host of extravagant feasts laid on at hotels and restaurants. At midnight a grand firework display is set off, followed by an abundance of exclusive parties.

Singapore 

New Year’s Eve in Singapore is centred upon Marina Bay. The focal point of the evening is always the midnight firework show, which is organised by the Urban Redevelopment Authority. 

People in Singapore start their New Year’s Day with a fresh approach. They buy fresh flowers and plants to decorate their homes and often freshly paint their houses. This is supposed to signify a new beginning for the new year. 

With the new year, comes a fresh start, which should be met with freshly laundered clothes. To book your Laundryheap service, head to the Laundryheap website or download the free Laundryheap app.