Ethan Harrison is a civil engineer living in Canary Wharf with his partner, a sound designer. Between 12-hour workdays, irregular schedules, and a busy London lifestyle, laundry was one of those jobs that always slipped to the bottom of the list! That’s until it didn’t have to be done at all.
Enter Laundryheap
Living in a modern but compact London flat, Ethan and his partner don’t have the luxury of spare space or time. Drying clothes indoors often meant running the tumble dryer constantly, filling the flat with dust and heat — not ideal in a city already battling damp winters and unpredictable weather. About a year and a half ago, a Tube ad caught Ethan’s eye. A first-time discount sealed the deal, and they haven’t looked back since.
The first experience was straightforward: book online, hand over the bags, and everything comes back clean, folded and ready the next day. What stood out most wasn’t just the speed, but the mental load it removed. “Now all we have to do is put the laundry away,” Ethan says, joking that sometimes even that step gets skipped, with clothes staying neatly packed in the Laundryheap bags.
Also Read: The Quiet Mental Load Behind Every Load of Laundry
Why Laundryheap’s Service Matters: Convenience & Flexibility
For a SuperUser like Ethan, convenience is the biggest win. If he realises he’s running low on work shirts or gym kit, he can book a pickup within hours rather than waiting days, as many other services require. That flexibility fits naturally into a London routine where plans change fast and free weekends are rare.
Why Laundryheap’s Service Matters: Pricing by Kilograms
Price matters too, especially with the rising cost of living in the UK. Ethan likes being able to pay for laundry in bulk (kilograms), saving money without committing to rigid repeat orders. The recent shift to true pay-by-weight pricing was a turning point, especially for smaller loads like whites, which previously took weeks to build up.
No service is perfect, and Ethan has had the occasional hiccup, from weighing errors to a misplaced bag. What kept him loyal was responsive customer support that fixed issues quickly and fairly. “It’s frustrating when it happens,” he says, “but they always sort it out.”
These days, Laundryheap has become part of their rhythm. Items like shirts, trousers, duvet covers and towels always go out. Smaller loads, often underwear or running gear, they still wash themselves. It’s about balance, not outsourcing everything.
If Laundryheap disappeared tomorrow, Ethan wouldn’t go back to doing it all himself. He’d find another service and accept the cost, because the time saved is worth far more.
Why Laundryheap is a Lifesaver for Londoners
If you’re juggling long workdays, small living spaces and the realities of UK weather, a flexible laundry service isn’t a luxury; it’s a practical way to buy back time, keep your home cleaner, and make busy city life a little lighter.