{"id":13886,"date":"2024-02-29T14:00:00","date_gmt":"2024-02-29T14:00:00","guid":{"rendered":"https:\/\/www.laundryheap.com/blog\/?p=13886"},"modified":"2025-10-14T08:17:08","modified_gmt":"2025-10-14T07:17:08","slug":"why-gsm-in-towels-matters","status":"publish","type":"post","link":"https:\/\/www.laundryheap.com/blog\/why-gsm-in-towels-matters\/","title":{"rendered":"Why GSM In Towels Matters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When it comes to making a decision on your <a href=\"https:\/\/www.laundryheap.com/blog\/three-things-to-look-for-in-hotel-towels%ef%bf%bc\/\">towel-hunting,<\/a> you often face questions such as &#8216;what is GSM?&#8217; or &#8216;why does GSM matter in towels?&#8217;. Questions like this are common and understandable. After all, your <a href=\"https:\/\/www.laundryheap.com/blog\/the-importance-of-quality-towels-for-your-guests\/\">guests deserve the best towels<\/a> possible for their stay at your property and GSM contributes significantly to enhancing their comfort. That&#8217;s why in this article, we&#8217;ll explain why GSM in towels matters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?resize=1024%2C681&#038;ssl=1\" alt=\"towels folded nicely\" class=\"wp-image-10198\" style=\"width:571px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?resize=1200%2C798&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?resize=247%2C164&amp;ssl=1 247w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2022\/07\/towels-4537954_1280.jpeg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What is GSM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Firstly, GSM stands for grams per square metre. Speaking strictly on towels, GSM simply measures the thickness of a towel fabric. For instance, a higher GSM typically means a thicker and absorbent towel. While a lower GSM will mean a lighter and thinner towel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, GSM in towel matters when you make a decision to purchase or rent towels. This is because it affects the perceived quality and comfort provided during guests&#8217; stay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which GSM Towels Are Suited For Your Property?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When selecting towels, it&#8217;s essential to consider your specific needs and preferences. When it comes to drying hands, face, towels with a lower GSM are often the best choice. This is because lower GSM towels are lightweight and dry quickly, making them convenient for frequent use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, when it comes to bath towels, absorbency is crucial. Towels with a GSM ranging between 400-650 are recommended for bath use. These towels strike a balance between thickness and absorbency, providing an optimal drying experience after a bath or shower. The higher GSM in this range ensures that the towel effectively absorbs moisture from the body.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, towels with higher GSM offer extra benefits like lasting longer and feeling softer. The denser fibres in these towels make them tougher, so they can withstand more wear and tear. Furthermore, their thicker design gives a cosy and luxurious feel, making bath time even better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Laundryheap Linen Towels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.laundryheap.co.uk\/linen\">Laundryheap Linen&#8217;s towels<\/a> are designed to offer unparalleled comfort and luxury to your guests. At 650 GSM, our towels boast exceptional thickness and density, ensuring superior absorbency that leaves guests feeling dry and refreshed after each use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only are they thick and absorbent, but they are also incredibly durable, able to withstand the rigors of daily use and frequent laundering without compromising on quality. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.laundryheap.co.uk\/linen\">Order our towels today<\/a> and elevate your hospitality to new heights &#8211; your guests will thank you!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=1024%2C1024&#038;ssl=1\" alt=\"gsm in towels matter - happy guests\" class=\"wp-image-12328\" style=\"width:556px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?resize=164%2C164&amp;ssl=1 164w, https:\/\/i0.wp.com\/www.laundryheap.com/blog\/wp-content\/uploads\/2023\/07\/Instagram_Facebook_Linkedin-1.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about <a href=\"https:\/\/www.laundryheap.co.uk\/\">Laundryheap<\/a>, visit our website or download the free app on <a href=\"https:\/\/apps.apple.com\/gb\/app\/laundryheap-on-demand-laundry\/id1037581290\">iOS<\/a> or <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.encureit.laundryheap&amp;hl=en_GB&amp;gl=US\">Android.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to making a decision on your towel-hunting, you often face questions such as &#8216;what is GSM?&#8217; or &#8216;why does GSM matter in towels?&#8217;. Questions like this are common and understandable. After all, your guests deserve the best towels possible for their stay at your property and GSM contributes significantly to enhancing their [&hellip;]<\/p>\n","protected":false},"author":146021941,"featured_media":12331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[661176063],"tags":[],"class_list":["post-13886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-laundryheap"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why GSM In Towels Matters - Laundryheap Blog - Laundry &amp; 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